Most products fail not because of poor execution, but because they're built without understanding what truly drives human behavior. The Product Principles Toolkit gives you a practical framework to diagnose, align, and build products that last.
Map your product's motivational shape in 90 minutes. Includes an interactive version with auto-calculated radar chart and a print-ready PDF for pen-and-paper workshops. Evaluate Baseline factors (Prompt, Ability) and all 8 Motivation Drivers, then calculate your Product Principles Index (0-100).
Quick-reference guides for every motivation driver. Eight printable cards with definitions, scoring guides, and design plays—perfect for workshops and roadmap planning sessions. Available in cut-out format for physical card sorting.
Run a Product Principles session with your team—no expert required. Step-by-step 90-minute workshop script with facilitator tips and conversation starters to help teams align on product identity and strategy.
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